Best Product Launch / Mice Event

Escorts Autonomous Tractor Launch

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Opportunity

To launch world’s first autonomous tractor in front of the biggest technology giants who were partners to Escorts.

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Solution

A first of its kind 360 LED well in which the audience was surrounded by the captivating graphics running right across them up-to a height of 12 feet providing them with a completely immersive experience.

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Execution

LED well was ably supported by Kabuki screen and magic LED screens (suspended by hydraulics by the ceiling), providing the media and the audiences with a completely outstanding experience.

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Result

The unique launch experience was much applauded and appreciated by all automobile media. ICOTY labelled us as the best vehicle launch of the year.